We're now B Corp Certified!

BGRP Achieves B Corp Certification

We are proud to announce that we have achieved B Corp Certification, joining a global community of businesses committed to meeting high standards of social and environmental performance, transparency, and accountability.

B Corp Certification is awarded by B Lab, the independent non-profit organisation behind the global B Corp movement. The assessment evaluates how a business operates across key areas including governance, employee wellbeing, environmental impact, supply chain management, customer responsibility, and community engagement.

Achieving certification is a rigorous process that requires businesses to demonstrate not only strong operational standards, but also a long-term commitment to continuous improvement. As of 2025, fewer than 3,000 businesses in the UK have achieved B Corp status, with icon among a small number of certified companies in the North East of England.

Building a Business Responsibly

Since our founding, we have focused on creating thoughtfully designed, durable products for everyday living. From product development through to customer experience, we have always prioritised quality, longevity, and responsible decision-making.

Becoming a Certified B Corporation reflects the work undertaken across our business to ensure these values are embedded throughout everything we do. The certification provides independent recognition of the standards we uphold in relation to its operations, supply chain, environmental practices, and workplace culture.

Importantly, B Corp Certification is not a one-time achievement. Certified businesses are required to reassess and improve their performance over time, ensuring accountability remains ongoing.

What This Means for Our Brands

As the parent company, BGRP’s certification also extends across our brands within the group, including icon and Eden Learning Spaces.

Both brands operate under the same commitment to responsible business practices, transparency, and continuous improvement that underpin B Corp Certification. From thoughtfully designed homeware and furniture through to innovative educational environments, each brand reflects BGRP’s wider commitment to balancing commercial success with positive social and environmental impact.

This alignment ensures that customers, suppliers, and partners working with any BGRP brand can have confidence in the standards and principles that guide how we operate.

What This Means for our Customers and Partners

For customers, suppliers, and partners, B Corp Certification offers reassurance that we operate with a broader responsibility beyond commercial performance alone.

The certification considers the impact of the business as a whole - including how products are sourced, how employees are supported, how environmental impacts are managed, and how the company contributes to the wider community.

It represents a commitment to balancing purpose and profit, while continuing to build a sustainable and responsible business for the future.

An Ongoing Commitment

While achieving B Corp Certification is an important milestone for us, it is also part of a wider journey. The process highlighted areas where we are performing strongly, alongside opportunities for further progress and development.

We are committed to improving our practices, increasing transparency, and continuing to raise standards across the organisation in the years ahead.

For more information about B Corp Certification and the standards behind it, visit the B Lab website or get in touch with us if you have any specific questions - we’d be happy to chat.

We’re Putting Everything Under One Roof

After 20 years, we’re putting everything under one roof 🏡🫧

We’ve always been about comfort - What started over two decades ago as Bazaar Group, a family-founded business built on beanbags and British design, has grown into something bigger.

From now on, we’ll be known simply as Icon - the brand our customers already know, love, and live with. It’s been our most recognisable brand for years, and now it’s the name we’re bringing everything under.

We started out as Bazaar Group, way back at Jayne’s kitchen table in 2005, reimagining the beanbag with comfort and character in mind. Since then, with the support of Mark and our brilliant team, we’ve grown into something much bigger, with products and distribution across the UK and Europe.

Icon is who we’ve naturally become. It reflects the heart of what we do: comfort that feels good, looks great, and fits into real life.

We’re still proudly home to Eden Learning Spaces, our B2B brand - supporting schools and learning environments, with products designed to help young people move, learn and grow.

📍 Same people.

☁️ Same products.

🏡 One stronger, clear brand.

Same simple belief that thoughtful design shouldn’t come at the cost of quality or affordability.

We’re still BGRP Ltd behind the scenes.

But from now on, it’s Icon out front.

To find out more about Icon, click here. Or click here to shop Icon in the UK.

Our Disability Confident Leader Accreditation

We're super excited to announce we have been validated as a Disability Confident Leader by NEAS 🌟

'Leader' is the highest level of the scheme and demonstrates our ongoing commitment to creating an environment where everyone can truly excel at work.

As part of this, over 70% of our team have completed Autism and Neurodiversity sessions, and we've created a 'Welcome to Bazaar Group' video, which helps making visits to Bazaar Group more accessible.

To view the full video or to find out more about our inclusive approach to recruitment, please click here.